Usage and Attitudes (U&A) - Understand consumption patterns and trends

Usage and Attitudes (U&A)

Understand consumption patterns and trends

In order to get a clear picture of your product category market at a given moment in time, marketscope recommends Usage & Attitude Surveys as a tool for gathering information on market trends (new products / brands developed by competitors, substitute products challenging the position and market share of your products / services) as well as consumer attitudes and preferences towards your product category and the main brands present on the market.