Pricing Research - Determination of price variations influence on customers\' purchase intent

Pricing Research

Determination of price variations influence on customers' purchase intent

Pricing market research helps you check the validity of certain pricing assumptions (e.g.: how will price change measures influence the purchasing decision and what extra value can be delivered to compensate it). Marketscope pricing research techniques are designed to understand the trade-offs that customers make when selecting and purchasing products and services by using different price sensitivity models and value maps.