Market Segmentation Research
Define, understand and target different customer segments effectively
There are virtually no universal products or services, and that is because people and companies are different and their needs and behavior are different. Identifying needs and recognizing differences between groups of customers is the utmost purpose of segmentation research. Marketscope assists you in defining and understanding your target customer segments so that you can design effective marketing tools to address them. Starting from demographic segmentation research (firmographic for B2B research), up to lifestyle / behavior and needs segmentation research, our team helps you gain useful insights into the various customer groups for your category.